Job Responsibilities:
- Work closely with Director to develop andexecute all-rounded marketing directions and strategic plans and programs tocapture more sales lead;
- Develop programs and campaigns to engageexisting leads and create new leads.
- Effectively deliver results of marketingobjectives within good budget managing and planning. Implement budget with afocus on topline growth, increasing brand awareness and market rank;
- Ensure all marketing materials, activities andcompliance are consistent and comply with global brand guidelines and corporateidentity.
- Tailor and implement comprehensive advertising activitiesand contents, media, seminars, PR and events, joint promotions with businesspartners, social media programs, online media planning and website maintenanceto enhance brand awareness and create platforms' traffic;
- Design and setting up marketing topic framework basedon hot topics in the industry, and generate professional content support for customeracquisition from an industry perspective by tracking industry growth trends andcompetitive product marketing strategies; and optimizing templates fornewsletters, acquisition marketing, nurture campaigns, loyalty campaigns etc.;
- Proficient in the advertising strategies ofmainstream media or platform such as Facebook, IG, Google, Yahoo etc, etc., andhave practical operating experience and track the real-time data of advertisingaccounts, and optimize the advertising strategy in a timely manner;
- Responsible for collecting and sorting;demonstrate a strong understanding on analyzing market-related data, capable ofproviding marketing data support for decision-making and apply insights fromthis to optimize campaigns on opportunities/actions for optimization;
- Manage the project/event schedule and logistics,including source and liaise with vendors and suppliers to facilitate the smoothoperation of various events;
- Prepare reports, evaluate and track theperformance or result of the event, programs and campaigns.
- Responsible for developing Hong Kong and Macaulocal market, facilitating user growth and activity, and increasing contentattention. Identify, plan, and executepartner and co-marketing programs.
- Maintain and develop agency, cross functionalpartners and media a good relationships. Collaborate with them efficiently and accurate completion of multipleprojects simultaneously;
- Perform other ad-hoc projects and task asassigned by the management.
Successful Applicant Requirements:
- Degree holder or equivalent, major inCommunications, Journalism, Public Relations, Marketing or related disciplinesis an advantage
- Minimum 3+ year experience in marketingcommunication, event management, in-house experience is preferred;
- Relevant experience with a proven track recorddeveloping and driving marketing and consumer engagement campaign initiativesfor a lifestyle product
- Solid Marketing managerial experience in asimilar role in the retail / manufacturing industry preferably within amulti-site environment will be a plus.
- Branding and performance-driven; Possessbrand-building sense, building local understanding, generate solid contentcreativity that could contribute to brand development, and be able to strike abalance between growth and brand-awareness;
- Data sensitive, strong organization, analytical andplanning skills
- Monitoring & implementing solutions; Innovativeand drive for changes;
- Resourceful, good at leveraging resource to meetbusiness objective with minimum cost;
- Proficiency in both written and spoken English;
- Superior verbal communication and negotiation skills;good presentation and organizational influencing skills
- Excellent written communication skills or abilityto recreate story post with proficiency in building clear, compelling valuepropositions, artistic sense to show unique insights and innovative thinking thatcan be expressed in a variety of media;
- Digitally-minded with hands-on experience insocial media operation/content creation
- Proficient in MS Office ;
- Good interpersonal, proactive, self-initiative, detail-mindedand good at time management;
- Positive, strong problem-solving and provenability to work independently under pressure, be able to master complexity in afast-paced, dynamic and deadline-oriented environment
- Working overtime may be required if support onurgent/event task
Immediate availability is highly preferred.
Interested parties please send your CV withavailability, current and expected salary to us at info@stand-outhk.com or whatsapp to 9443 7870.
*Personal data collected will be used forrecruitment purpose only*
What's On Offer
5-Days Work, Team Activities, staff discount onown brand and sellable products, cozy and friendly work environment
Job Posted Date: 5 Oct 2023
Closing Date: 28 Oct 2023